THIS IS KIDS‘ STUFF MAGAZINE

CLIENT: This is Kids‘ Stuff

SERVICES: Rebranding, expansion strategy, Corporate Identity, stationary, Sales documentation, website and magazine design

PROJECT: In 2006 we took over a Herefordshire Parents Magazine that was about to fold. At the time the magazine’s aim was to inform parents about regional family events. Distribution of the magazine was through selected local schools.

We researched and developed the magazine content added articles of local interest, features such as regular recipes, and fun pages for children. We gave editorial space to regional charities to promote their services and expanded the event calendar that was the core of the magazine, to include all regional events that would interest readers. We offered event promoters a website platform where they could publicise their events.

Distribution was increased to all schools in Herefordshire and some in Worcestershire and Shropshire. The magazine was made available in libraries, surgeries and other selected distribution points frequented by the target audience.

Popularity increased almost immediately as did the circulation of the magazine. This attracted more advertisers, local companies and national. In two years advertising revenue had increased by 60%. The magazine grew from strength to strength. The feedback from parents was overwhelming and our clients were very satisfied.

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