BUECHEHOF, SOCIAL THERAPY

CLIENT: Buechehof, Social Therapy Foundation

SERVICES: Branding, Communication and Fundrising Strategy, stationary design, brochures, website

BRAND STORY: Buechehof (Beech Farm) is a social therapeutic community set on a farm with 30 acres for adults with cognitive impairment, offering accommodation and work to 30 people. Change in funding laws meant Buechehof was forced to find new funding from different channels.

We were chosen to create a Brand, Communication and Fundraising Strategy. After extensive research, brainstorm sessions and meetings with similar organisations in Switzerland and Germany, we had enough information to define expansion opportunities and to create a brand.

The client wanted a logo that was neutral and simple. We wanted to design to reflect natural elements, to  highlight the outdoor working environment, as well as the philosophy of the foundation.  We produced different versions and the most graphic one was chosen. A beech leaf combined with an upper and lower case type solution that echoed the beech woods on the estate. Simple but effective, the logo was easy to reproduce on different materials, and to keep costs down was often printed in black and white for product labeling on the farm.

To overcome the cuts on funding more acres were turned into arable land. Buchehof used to be self- sufficient, but now was able to market their produce and products. An organic range was set up to supply local restaurants and supermarkets. A farm shop was opened and a weekly market stall set up. These were all factors that raised the brand profile of the foundation and its ideology, as well as much needed revenue. Logs, handmade garments, carpets and other products the residents produce onsite were added to an already long product list, and successful fundraising events are held 3 times a year.

Buechehof is going from strength to strength with a loyal customer base in both B2C and B2B. The brand and success story is now not only well known in the region, but has also become a case study for other organizations which aspire to achieve the same results for their charities throughout Switzerland and Germany.

LOGO DESIGN

STATIONARY

BROCHURE

FUNDRAISING PACK

WEBSITE