PROMETHEUS MEDICAL LTD

CLIENT: Prometheus Medical Ltd

SERVICES: Branding design

BRAND STORY: When founder Dr Malcolm Russell set up Prometheus we were asked to create a Brand and Logo design for his new company to capture both divisions of the company. The company supplies pre-hospital emergency medical equipment and high-quality medical training courses for the layperson and the healthcare professional.

Research in both military and medical sectors was completed, to give us an in-depth understanding, not just from a design perspective.  We believe the best design ideas and opportunities come after having accumulated some knowledge of the business.

We started to sketch ideas using the Rod of Asclepius (rod with one serpent) the true symbol of Medicine, but were torn when we realised that in the military environment, it was much more common to use the Caduceus Symbol (rod with two serpents). In ancient Greece this stood for commerce and negotiation. Together with our client we decided to develop the latter option, because it would illustrate their background, as well as representing the part of the business covering the trade of medical equipment.

With the serpents representing wisdom, two more symbols were added; a stethoscope at the end of the tail and a flame at the top of the rod, linking the name of the company to the logo. Prometheus in Greek mythology was son of a titan who gave fire to humanity. The flame also signifies the support the team would provide under most challenging circumstances.

Since the branding, Prometheus has become a leading supplier of pre-hospital emergency medical equipment and has opened branches in Australia and Qatar.

BRAND LOGO DESIGN

LOGO DESIGN PROCESS